Overview

FROM FACELESS TO LEGENDARY for Bars, Cafes & Restaurants is a must-read for decision-makers in the restaurant industry. Whether you are just planning to start your first one-location pizzeria or already running a successful network of restaurants, this book is for you if you are in the business of creating wonderful experiences and long-lasting memories by serving food and drinks to your guests. In this book, Andrei Mincov, the bestselling author of The Ultimate Insider's Guide to Intellectual Property, reveals plain-English need-to-know's and actionable tips that will help you build and maintain your competitive advantage by protecting your brand through trademarks, protecting your content through copyright, and protecting your recipes through trade secrets. Simply put, if you want your business to be successful, you must read this book!

Full Product Details

9781511457323

Table of Contents

Reviews

Author Information

Andrei Mincov has been passionate about intellectual property ever since he represented his father, a famous Russian composer, against a radio station that stole his music and used it in a Samsung commercial without permission. Andrei has been an intellectual property lawyer for almost 20 years. The list of his clients spans all the way from beginner authors, solo entrepreneurs and little-known startups to celebrities like J.K. Rowling and multi-billion-dollar corporations like Apple, Microsoft and Ford. Andrei Mincov is the owner of a Vancouver-based law firm, Mincov Law Corporation, and the creator of Trademark Factory(R). His goal is to help business owners maximize their competitive advantage through proper use of intellectual property.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available