Overview

This book is timely for the uncertainty. D eraDear Reader, I have a few questions for you: How many times were you bothered by the direction your company is taking?How many times have you heard the corporate mumbo-jumbo strategy?How many times have consultants spewed jargon on how to steer your company, and you didn't have a clue what to do next?The Enigma is the mystery of management-in-action, a few domains that we treat as silos, separate entities: strategy, corporate finance, Corporate Governance, human behavior, managerial concepts, accounting, economics, and more.In this book, I fuse these management domains into one body of knowledge: the Paradigm.I encapsulate four interrelated fields:1.Sensemaking and Decision-makingHow can we sense the environment around us and how can we make better decisions.2.StrategyHow your company can measure its Competitive Advantage in three dimensions: technology, brand, and finance.3.FinanceHow your company can create Shareholder Value by taking into account its stakeholders.4.ManagementHow to make it happen.✽✽✽This book is a journey:1.Sensemaking dimensionIt is the most crucial element in managerial work. How do we perceive and interpret situations? What happens within our minds?How do we develop our attitude concerning new situations?As a result, how to make better decisions?2.Strategic dimensionThe strategy is the fundamental aspects of leading an organization. How to understand the competitive advantage of the product line within the appropriate markets. Then, what you have to do to improve it, framed within two-time horizons:1.Operation Strategies (OS)2.Growth Strategies (GS)3.Financial dimension: How to better understand the differences between the following bodies of knowledge: AccountingThe economics of the companyFinance looking forward: how to deal with risk and uncertainty.What are the merits one should earn from each body of knowledge?4.Managerial dimension: Taking into account the strategic and financial dimensions, what are the concepts and practices to manage the firm forward? Here, you will find practical examples to support your work.You can read this cover-to-cover, or choose chapters at your convenience to solve specific dilemmas.

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