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9781909965287

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This book democratises intellectual property and makes it accessible for all to use and understand. -- Nelson Mandela Confucius says 'My education is open to everyone.' I say 'This book makes everyone understand intellectual property.' -- Jackie Chan Designers need to know how best to protect their creations. This book tells you how. -- Stella McCartney .. . a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick... This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property (e.g., establish your idea first), while sharing hands-on tips, such as how to make your trademark distinctive yet not too cute. -- Publishers Weekly

This book democratises intellectual property and makes it accessible for all to use and understand. -- Nelson Mandela Confucius says 'My education is open to everyone.' I say 'This book makes everyone understand intellectual property.' -- Jackie Chan Designers need to know how best to protect their creations. This book tells you how. -- Stella McCartney ... a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick... This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property (e.g., establish your idea first), while sharing hands-on tips, such as how to make your trademark distinctive yet not too cute. -- Publishers Weekly

Author Information

Frederick Mostert is an internationally acclaimed intellectual property expert and has assisted designers, chefs, opera singers, computer scientists, architects, corporate finance specialists, doctors, bankers and fitness trainers. He has also counselled celebrities and public figures, including President Mandela, Sylvester Stallone, Stella McCartney, the King of Spain and the Shaolin Monks. He has been inducted into the Intellectual Property Hall of Fame. He is a Research Fellow at the Oxford Intellectual Property Research Centre, University of Oxford and a Research Fellow at Peking University. He is Past President of the International Trademark Association and was Chief Intellectual Property Counsel of the Richemont Group which includes Cartier, Chloe, Montblanc, Alfred Dunhill and other luxury brands. He is a solicitor of England and Wales and is a member of the New York Bar, where he was in private practice with Shearman and Sterling, and with Fross Zelnick. Frederick has written widely on the subject of intellectual property and is principal author and editor of the book Famous and Well-known Marks. His writings have been cited in judgements in the High Court in the United Kingdom, the United States Federal Court and in courts in various other countries. Frederick's passion in life is a love of good food. He is a Trustee of the British Academy of Culinary Arts and masquerades as a food writer on the side. Practising what he preaches, he has filed as a trade mark, his nom de plume: The Truffleman.

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