Overview

It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. What are trademarks, copyright, design rights, trade secrets and patents? How do you prove that you were first with your ideas? What can you do if someone copies your ideas? How can you strategically build an intellectual property portfolio? Intellectual property expert, Frederick Mostert, cuts through complicated concepts and presents simple, practical advice so you can understand, exploit and protect your rights and make the most of your ideas. This book will guide you through why, when and how to safeguard your ideas, strengthen your rights and maximise their value. With these straightforward tips you can protect, profit and prosper.

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9781909965324

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Reviews

"""Designers need to know how best to protect their creations. This book tells you how."" -Stella McCartney ""...a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick ...This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property (e.g., establish your idea first), while sharing hands-on tips, such as how to make your trademark distinctive yet not too cute."" - Publishers Weekly ""This book democratises intellectual property and makes it accessible for all to use and understand."" -- Nelson Mandela ""Confucius says 'My education is open to everyone.' I say 'This book makes everyone understand intellectual property.'"" -- Jackie Chan"

Designers need to know how best to protect their creations. This book tells you how. -Stella McCartney .. .a chatty, inviting resource for anyone who's interested in protecting a great idea, but isn't sure whether a trademark, copyright, utility or design patent will do the trick ...This valuable guide for aspiring entrepreneurial thinkers provides overall principles for thinking through the basics of intellectual property (e.g., establish your idea first), while sharing hands-on tips, such as how to make your trademark distinctive yet not too cute. - Publishers Weekly This book democratises intellectual property and makes it accessible for all to use and understand. -- Nelson Mandela Confucius says 'My education is open to everyone.' I say 'This book makes everyone understand intellectual property.' -- Jackie Chan

Author Information

FREDERICK MOSTERT is an internationally acclaimed intellectual property expert. He has assisted designers, chefs, opera singers, computer scientists, architects, corporate finance specialists, doctors, bankers and fitness trainers. He has also counselled celebrities and public figures, including President Mandela, Sylvester Stallone, Stella McCartney, the King of Spain and the Shaolin Monks. He has written widely on the subject of intellectual property and is principal author and editor of the book Famous and Well-known Marks. His writings have been cited in judgements in the High Court in the United Kingdom, the United States Federal Court and in courts in various other countries. He has been inducted into the Intellectual Property Hall of Fame.

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