From an Idea to Nike: How Branding Made Nike a Household Name

Author:   Lowey Bundy Sichol
Publisher:   Houghton Mifflin Harcourt Publishing Company
ISBN:  

9781328453631


Pages:   128
Publication Date:   01 March 2019
Recommended Age:   From 6 to 10 years
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Our Price $14.99 Quantity:  
Add to Cart

Share |

From an Idea to Nike: How Branding Made Nike a Household Name


Add your own review!

Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. . Find out where the name Nike came from and how the famous swoosh became the signature logo. . Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) . Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.

Full Product Details

Author:   Lowey Bundy Sichol
Publisher:   Houghton Mifflin Harcourt Publishing Company
Imprint:   HMH Books for Young Readers
ISBN:  

9781328453631


ISBN 10:   1328453634
Pages:   128
Publication Date:   01 March 2019
Recommended Age:   From 6 to 10 years
Audience:   Children/juvenile ,  Children's (6-12)
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Reviews

Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest. -School Library Journal


"""Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest.""-School Library Journal --"


Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest. -School Library Journal --


Author Information

Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

ls

Shopping Cart
Your cart is empty
Shopping cart
Mailing List