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OverviewFrom an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. . Find out where the name Nike came from and how the famous swoosh became the signature logo. . Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) . Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth. Full Product DetailsAuthor: Lowey Bundy SicholPublisher: Houghton Mifflin Harcourt Publishing Company Imprint: HMH Books for Young Readers ISBN: 9781328453631ISBN 10: 1328453634 Pages: 128 Publication Date: 01 March 2019 Recommended Age: From 6 to 10 years Audience: Children/juvenile , Children's (6-12) Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsReaders will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest. -School Library Journal """Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest.""-School Library Journal --" Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest. -School Library Journal -- Author InformationLowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com Tab Content 6Author Website:Countries AvailableAll regions |