FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage
Author:   Roger Dooley
Publisher:   McGraw-Hill Education
ISBN:  

9781260135695


Pages:   320
Publication Date:   19 May 2019
Format:   Hardback
Availability:   In Print   Availability explained
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FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage


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Author:   Roger Dooley
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Weight:   0.540kg
ISBN:  

9781260135695


ISBN 10:   1260135691
Pages:   320
Publication Date:   19 May 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction Prologue: Engine of Disruption 1 The Friction Evangelist 2 Retail Disruption-Nineteenth and Twentieth Centuries 3 Transportation Disruption 4 Digital Disruption 5 The Science of Friction 6 Decision Friction 7 Customer Experience and Friction 8 Technology Friction 9 Friction Within Your Business 10 A World of Friction 11 Bureaucrats and Red Tape Warriors 12 Taxes and Beyond 13 Habits and Productivity 14 Friction Design 15 Nonprofit Friction 16 Friction Everywhere Conclusion: Go Forth and Find Friction Appendix: The Persuasion Slide Acknowledgments Notes Index

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Roger Dooley is one of the most most-recognized experts in the field of using science to improve marketing, sales, and other business disciplines. An ex-Fortune 1000 strategy executive, Dooley became a successful entrepreneur and direct marketer. He cofounded College Confidential, a web-based business geared to college-bound students and their parents that is became the busiest web property in that space, generating tens of millions of views each month. That business was sold to Hobsons, a unit of the UK-based Daily Mail Group, where Dooley served as VP of Digital Marketing.

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