Overview
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Full Product Details
Author: Jeff Rosenblum ,
Jordan Berg ,
Roger Wayne
Publisher: Tantor Audio
Imprint: Tantor Audio
Edition: Library Edition
ISBN: 9798200337491
Publication Date: 16 July 2019
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Author Information
Jeff Rosenblum is an author, documentary filmmaker, and founding partner of a marketing agency called Questus. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the coauthor, with Jordan Berg of Friction. They also wrote and directed The Naked Brand, a groundbreaking documentary about the future of advertising. He lives in New York City with his wife and two kids. Jordan Berg is a documentary filmmaker, founding partner of an ad and coauthor, with Jeff Rosenblum, of Friction. As founding partners of a revolutionary marketing agency called Questus, Jordan and Jeff have worked with some of the world's most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll's, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon. They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards. Roger Wayne served in the Air Force as a radio and television broadcast journalist in South Korea and won several awards before obtaining a BA degree in communications and journalism. He is an actor living in New York, narrating audiobooks, working on independent film projects, performing off Broadway, and auditioning for major network shows.
