Overview

This book challenges the long-standing feminist stance on dress and personal appearance by scrutinizing its history and revealing fundamental prejudices behind its assumptions. According to Scott, American feminism takes a dim view of beauty, alienating many mature women. Feminist writers have consistently argued that a woman's attempt to cultivate her appearance makes her a dupe of fashion, the plaything of men, and a collaborator in her own oppression. Scott takes issue with these contentions of much contemporary feminism, but is not at all anti-feminist. Fresh Lipstick is sure to be a controversial book similar to, but going against the grain, of The Beauty Myth, No Logo and Backlash.

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9781403966865

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Reviews

'Linda Scott has written a fresh, provocative and fun look at feminism and fashion. For too long leading feminists have told women that everything from high heels to lipstick is oppressive. Linda Scott shows us how the most oppressive voice is the feminists themselves. With exemplary research she documents the puritanical and classist motives of the women's movement in their judgments of fashion, and arrives at the conclusion women have been waiting for: you can be feminine and a feminist.' - Rene Denfeld, author of The New Victorians: A Young Woman's Challenge to the Old Feminist Order 'Every once in a while a book appears that separates smoke from fire. This is one of those books.' - James B. Twitchell, author of Branded Nation, Living It Up: America's Love Affair with Luxury, and Adcult 'This is a brilliant work that established Linda Scott as the leading academic commentator...on women, fashion and advertising and our most perceptive thinker on the cultural understanding of advertising.' - Michael Schudson, author of The Good Citizen, Watergate in American Memory, and Professor of Sociology and Communications, UC - San Diego, USA 'Thanks to Fresh Lipstick feminism will be fashionable. Linda Scott uses historical anecdotes and strong opinions to make the case for feminism to more honestly approach beauty and fashion.' - Amy Richards, co-author of Manifesta: Young Women, Feminism and the Future and Grassroots: A Field Guide to Feminist Activism

Author Information

LINDA M. SCOTT is Associate Professor in Advertising and Women's Studies and in the School of Art and Design, and Research Associate Professor in the Institute of Communications Research at the University of Illinois, USA. She is the editor of Persuasive Imagery.

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