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OverviewThis is the book the flower industry has been waiting for! Fresh Cut Flowers is the ultimate handbook for florists, floral artists and anyone who loves cut flowers! It is also an informative resouce for florists in training, brides who are planning their wedding flowers, and anyone who likes floral arrangements. Everyone loves fresh flowers, and this book presents the finest details about how to grow them; how to cut them; how to care for them; how to preserve them and in fact the book is filled to the brim with all kinds of information that deals with every imaginable aspect of fresh cut flowers. Filled with illustrations and magnificent colour pictures; new ideas about fresh cut flowers; how to (or not to) handle fresh cut flowers; explanations, ideas, the history of fresh cut flowers, its a must have for students of floristry, for florists, for garden buffs...in fact, for everyone who loves their garden and fresh flowers. Full Product DetailsAuthor: Gregory MilnerPublisher: JoJo Publishing Imprint: JoJo Publishing Dimensions: Width: 28.50cm , Height: 2.80cm , Length: 23.00cm Weight: 1.750kg ISBN: 9780980369878ISBN 10: 0980369878 Pages: 342 Publication Date: 01 January 2009 Audience: General/trade , General Format: Hardback Publisher's Status: Inactive Availability: Awaiting stock Table of ContentsIntroduction Chapter 1: Understanding Plants & Flowers Chapter 2: Purchasing Cut Flowers Chapter 3: Caring for Cut Flowers Chapter 4: The Basics of Flower Arrangement Chapter 5: Flower Retails, Weddings & Corporate Decorating Chapter 6: A-Z Directory of Cut Flowers Common Names Index Botanical names Index.ReviewsAuthor InformationGregory Milner is considered to be one of Australias most respected and admired florists and educators. A third generation floristry expert, he has spent his working life teaching others about the joy of flowers. Today he is the principal of the nationally accredited RTO, Marjorie Milner College. Gregory is past Chairman of Interflora Victoria/Tasmania and RMIT. He was inducted into the Floristry Hall of Fame in 1999. Tab Content 6Author Website:Countries AvailableAll regions |
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