Fresh Cut Flowers: An Expert Guide to Selecting and Caring for Cut Flowers

Author:   Gregory Milner
Publisher:   JoJo Publishing
ISBN:  

9780980369878


Pages:   342
Publication Date:   01 January 2009
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $184.80 Quantity:  
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Fresh Cut Flowers: An Expert Guide to Selecting and Caring for Cut Flowers


Overview

This is the book the flower industry has been waiting for! Fresh Cut Flowers is the ultimate handbook for florists, floral artists and anyone who loves cut flowers! It is also an informative resouce for florists in training, brides who are planning their wedding flowers, and anyone who likes floral arrangements. Everyone loves fresh flowers, and this book presents the finest details about how to grow them; how to cut them; how to care for them; how to preserve them and in fact the book is filled to the brim with all kinds of information that deals with every imaginable aspect of fresh cut flowers. Filled with illustrations and magnificent colour pictures; new ideas about fresh cut flowers; how to (or not to) handle fresh cut flowers; explanations, ideas, the history of fresh cut flowers, its a must have for students of floristry, for florists, for garden buffs...in fact, for everyone who loves their garden and fresh flowers.

Full Product Details

Author:   Gregory Milner
Publisher:   JoJo Publishing
Imprint:   JoJo Publishing
Dimensions:   Width: 28.50cm , Height: 2.80cm , Length: 23.00cm
Weight:   1.750kg
ISBN:  

9780980369878


ISBN 10:   0980369878
Pages:   342
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Inactive
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction Chapter 1: Understanding Plants & Flowers Chapter 2: Purchasing Cut Flowers Chapter 3: Caring for Cut Flowers Chapter 4: The Basics of Flower Arrangement Chapter 5: Flower Retails, Weddings & Corporate Decorating Chapter 6: A-Z Directory of Cut Flowers Common Names Index Botanical names Index.

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Author Information

Gregory Milner is considered to be one of Australias most respected and admired florists and educators. A third generation floristry expert, he has spent his working life teaching others about the joy of flowers. Today he is the principal of the nationally accredited RTO, Marjorie Milner College. Gregory is past Chairman of Interflora Victoria/Tasmania and RMIT. He was inducted into the Floristry Hall of Fame in 1999.

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