Overview

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on your own at the same time. This book helps you to build a successful franchise, covering issues such as: working out if franchising would suit you (and your business); understanding the pros and cons; keeping an eye on the costs; finding a potential franchise; understanding the importance of the franchise agreement; and knowing what to do if things go wrong.

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9780713675436

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Daphne Clifton is a business coach, speaker, and broadcaster. She is the author of Network with Confidence (A & C Black, 2007).

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