Overview

As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides the knowledge and tools necessary to keep your business not only operating, but growing in any economy. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Readers will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising--among many other essential insights. Plus, the fourth edition incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.

Full Product Details

Author:   Andrew Sherman
Publisher:   HarperCollins Focus
Imprint:   Amacom
Edition:   Fourth Edition
Dimensions:   Width: 19.00cm , Height: 3.80cm , Length: 26.00cm
Weight:   1.042kg
ISBN:  

9780814415566

ISBN 10:   0814415563
Pages:   464
Publication Date:   13 April 2011
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

C O N T E N T S Preface to the Fourth Edition Acknowledgments Part One. The Foundation for Franchising 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams Part Two. Building a Franchising Program 2 The Foundation of Franchising 3 Developing the Operations and Training Programs 4 Developing System Standards and Enforcing Quality Control 5 The Regulation of Franchising 6 Compliance 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents 8 Protecting the Intellectual Property of the Franchise System 9 Managing Disputes 10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels 11 Taking Your Franchise Program Overseas Part Three. Financial Strategies 12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies 14 Management and Leadership Issues in Building a Successful Franchising Organization 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues 16 Special Issues in Mergers and Acquisitions 17 Managing the Transfer and Renewal Process 18 Strategic and Structural Alternatives to Franchising 19 Structuring Licensing Programs and Agreements 20 Joint Ventures and Strategic Alliances 21 Resource Directory Index

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Author Information

Andrew J. Sherman is a partner in the Washington, D.C. office of Jones Day, a global law firm. Mr. Sherman is a corporate and transactional attorney and is a recognized international authority on the legal and strategic aspects of business growth, with a focus on mergers and acquisitions, joint ventures, strategic alliances, capital formation, franchising, and other types of intellectual property leveraging and growth strategies. Mr. Sherman is also the author of eighteen books, including Franchising & Licensing: Two Ways to Build Your Business (AMACOM, 2003), Raising Capital (AMACOM, 2005) and Mergers and Acquisitions from A to Z (AMACOM, 2006).

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