Franchising Hospitality Services
Author:   Conrad Lashley ,  Alison Morrison
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138148734


Pages:   296
Publication Date:   01 September 2016
Format:   Hardback
Availability:   In Print   Availability explained
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Franchising Hospitality Services


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Overview

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Full Product Details

Author:   Conrad Lashley ,  Alison Morrison
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138148734


ISBN 10:   1138148733
Pages:   296
Publication Date:   01 September 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited

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Conrad Lashley, Alison Morrison

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