Franchise Organizations
Author:   Jeffrey L. Bradach
Publisher:   Harvard Business Review Press
ISBN:  

9780875848327


Pages:   256
Publication Date:   30 January 1998
Format:   Hardback
Availability:   Temporarily unavailable   Availability explained
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Franchise Organizations


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Overview

Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very little grounded insight available on the management challenges that chains face. Now, with his landmark book ""Franchise Organizations"", Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a franchise's success. Using compelling examples from major restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. Clear and engaging, this is essential reading for understanding and managing today's franchise business.

Full Product Details

Author:   Jeffrey L. Bradach
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 15.70cm , Height: 2.80cm , Length: 23.30cm
Weight:   0.567kg
ISBN:  

9780875848327


ISBN 10:   087584832
Pages:   256
Publication Date:   30 January 1998
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

The management challenges facing restaurant chains; building blocks of chain organizations - company and franchise arrangements; unit growth; uniformity; local responsiveness; system-wide adaptation. Appendices: the literature on owning or franchising; the research design; the role of the field visit.

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Author Information

Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.

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