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9781781336786

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Reviews

‘Dani has brilliantly summarised the most important principles of franchise marketing into a comprehensive and easy-to-follow system. This is a must-read for any franchisor looking to grow a strong and engaged network. I now keep the Five Fs of franchise marketing on my desk to make sure I am always aligned with my strategic goals.’ — Jenny Farenden, Franchise Marketing Director ‘If you want fifteen years of condensed franchising experience in one book, this is it. Dani shares her experience and knowledge in a phenomenal way, setting every franchise up for success and holding your hand along the journey!’ — Jennifer Hadjieva, Business Consultant

'Dani has brilliantly summarised the most important principles of franchise marketing into a comprehensive and easy-to-follow system. This is a must-read for any franchisor looking to grow a strong and engaged network. I now keep the Five Fs of franchise marketing on my desk to make sure I am always aligned with my strategic goals.' - Jenny Farenden, Franchise Marketing Director 'If you want fifteen years of condensed franchising experience in one book, this is it. Dani shares her experience and knowledge in a phenomenal way, setting every franchise up for success and holding your hand along the journey!' - Jennifer Hadjieva, Business Consultant

Author Information

Dani Peleva led the marketing and branding teams of a global franchise brand before establishing her own award-winning franchise marketing agency, gaining invaluable experience and knowledge of franchise marketing both client- and agency-side. She has worked with global franchisors from UK, Europe, Australia and South America, some of which have more than 2,600 locations worldwide. With a deep understanding of the challenges and pain points most franchisees experience, Dani has developed a unique model that addresses and resolves these issues.

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