Overview

The Poland’s case study examines how historical context shapes digital behaviors in a semi- peripheral information society. The research spans four key areas: First, it analyzes how Western internet tools are adapted for Polish users. Second, it explores informal circulation of audiovisual content, particularly American TV series, through “peer re-production”. Third, it traces how current digital sharing practices evolved from analog copying culture during the Polish People’s Republic era, when VHS tapes were widely shared, influencing modern attitudes toward digital piracy and content access. Finally, it examines how global digital communication forms are localized, using Facebook art memes as an example. This research highlights Poland’s unique position between global digital frameworks and local cultural practices, showing how historical patterns of media consumption continue to influence modern digital behavior.

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9783631930267

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Author Information

Piotr Toczyski heads the Department of Media Sociology and Social Communication at the Maria Grzegorzewska University (APS), Poland. Mirosław Filiciak serves as Director of the Institute of Humanities at SWPS University, Poland. Krzysztof Krejtz heads the Eye-Tracking Research Center (OBO) at SWPS University, Poland. Anna Gumkowska leads the AI Working Group at the Interactive Advertising Bureau (IAB) Poland.

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