Overview

This text is designed for e-commerce courses for general business students, rather than IS majors, at the undergraduate or MBA level. It focuses on models and strategies rather than going into depth on e-commerce technologies. The concentration is on organizations, and particularly profit-making institutions. The intention is to explore the ways in which an organization can become technically and operationally proficient in e-commerce. The range of topics is broad, making it a solid introductory text. Part of our new e-commerce series. Straub is among the top researchers in his field.

Full Product Details

Author:   Detmar Straub
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 19.00cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.743kg
ISBN:  

9780471443773

ISBN 10:   0471443778
Pages:   496
Publication Date:   10 July 2003
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Module I. Fundamental Concepts * The Migration from Traditional to Net-Enhanced (NE) Organizations and Systems * Principles of New Economy Business * Structures, Frameworks and Classes of NE Actvity Module II. NE Technologies * The Basic NE Infrastructure * Middleware Technologies and Applications for NE * E-Security, Trust and Payments Module III. Strategizing for Net-Enhancement * NE Strategy * Business Models and Strategic Planning for E-Commerce * Cybermediaries * Strategic Partnering, Outsourcing and Virtuality Module IV. Implementation and Roll-Out * E-Marketing in B2C and B2B Spaces * Implementing Solutions * Technological Impediments and Managerial Options * Considerations of Social Issues: Internet Law, Ethics, Privacy, and Social Change * Competing Internationally Module V. Looking Ahead * Trends, Reflections and Wrap-up.

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Author Information

Detmar Straub is the author of Foundations of Net-Enhanced Organizations, published by Wiley.

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