Overview

This book contain the basic of sale and marketing. The book is design as per the curriculum of Master of Business Administration. It includes the following syllabus. Unit 1 - Introduction to marketing; concepts, marketing environment; interaction of marketing with other functions, segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), PLC. Unit 2 - New product development process, pricing, pricing methods, techniques and strategies, promotion basics, promotion methods & strategies, Distribution, logistics & supply chain management, warehousing & storage. Unit 3 - Marketing Communication, Understanding the communication process, Managing Advertising, Sales promotion, Public relations & Direct Marketing. Unit 4 - Personal Selling, selling processes, types of sales organizations, staffing (recruitment, selection & training) of sales organizations. Unit 5 - Sales forecasting, designing sales strategies and sales programmes, designing sales force compensation & incentive plans, designing sales target setting & territory distribution programmes. Unit 6 - Sales Cost Analysis, Managing Sales Performance, Sales Monitoring, Sales Reporting, Methods of Sales Control and Motivating Sales Force. Different types of sources used in this book. It will help learner to get clear idea about sales and marketing. Thanking You.

Full Product Details

9781499705119

Table of Contents

Reviews

Author Information

A dynamic professional with over 6 years including 3 years of experience in education sector and 3 years of experience in corporate Sales, Marketing and Project Management. Currently associated with School of Business, Ballarpur Institute of Technology, Ballarpur, Dist. Chandrapur, India as an Asst. Professor. Published 07 research papers in International journal and 04 research papers in National.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available