Overview

Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich with international insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and their structures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate. Intricately interwoven throughout Foundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a manager and discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.

Full Product Details

9780198849537

Table of Contents

Reviews

A useful, introductory text with good coverage of key concepts as well as additional learning opportunities that provoke thought for both the learner and the teacher. A variety of case studies and reflective questions, together with clear and progressive content allows students to gain knowledge, use it and progress to more complex and demanding questions relevant to those at the beginning of their academic journey. * Heather Kent, University of Sussex * Innovative, comprehensible, relevant: Foundations of Business explores different perspectives and contexts in an interactive way. Very useful for foundational students. * Dr. Maja Pulic, University of Essex * A comprehensive, clear and accessible introductory text that prepares foundation students for Year 1 level study of Business at university. * Julie Wilson, Durham University * Comprehensively brilliant! Bridges the foundation-degree gap beautifully. * Zainab Atta, University of Surrey * A must-have book for a business course -- this is a fantastic textbook for all Business students! * Dr. Wei Chen, Sheffield Hallam University * Foundations of Business is a very good introductory text covering the basics of business, strategy and growth. It is a must-have for students at foundation and undergraduate level, or professionals seeking to broaden their understanding of key business concepts and ideas! * Deborah Hamer-Acquaah, Queen Mary University of London * An informative introductory text for foundation students and first year undergraduates studying business with some or no prior knowledge. * Anne Wylie, University of Derby * Foundations of Business enables foundation-level students to gain an understanding of relevant application of theory. * Ian McDonald, University of Bolton * Foundations of Business is a very useful text with relevant coverage and diverse case studies that reflects contemporary business management issues, strategies, and practices. * Dr. Dominic Appiah, Royal Holloway, University of London * Foundations of Business is an interesting and relevant text for foundation level students. * Dr. Raye Ng, University of Cumbria * Foundations of Business is a conceptually comprehensive text that explores change, culture and structure with appropriate cases and experiential questions. * Dr. Sally Kah, Birmingham City University * This is an up-to-date introduction to business text with a great overview of core topics, and enriched with case studies to explain core concepts and stimulate critical thinking. * Dr. Nuno Oliveira, Tilburg University * Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to. * Tracy Dixon, University of Salford *

A useful, introductory text with good coverage of key concepts as well as additional learning opportunities that provoke thought for both the learner and the teacher. A variety of case studies and reflective questions, together with clear and progressive content allows students to gain knowledge, use it and progress to more complex and demanding questions relevant to those at the beginning of their academic journey. * Heather Kent, University of Sussex * Innovative, comprehensible, relevant: Foundations of Business explores different perspectives and contexts in an interactive way. Very useful for foundational students. * Dr. Maja Pulic, University of Essex * A comprehensive, clear and accessible introductory text that prepares foundation students for Year 1 level study of Business at university. * Julie Wilson, Durham University * Comprehensively brilliant! Bridges the foundation-degree gap beautifully. * Zainab Atta, University of Surrey * A must-have book for a business course — this is a fantastic textbook for all Business students! * Dr. Wei Chen, Sheffield Hallam University * Foundations of Business is a very good introductory text covering the basics of business, strategy and growth. It is a must-have for students at foundation and undergraduate level, or professionals seeking to broaden their understanding of key business concepts and ideas! * Deborah Hamer-Acquaah, Queen Mary University of London * An informative introductory text for foundation students and first year undergraduates studying business with some or no prior knowledge. * Anne Wylie, University of Derby * Foundations of Business enables foundation-level students to gain an understanding of relevant application of theory. * Ian McDonald, University of Bolton * Foundations of Business is a very useful text with relevant coverage and diverse case studies that reflects contemporary business management issues, strategies, and practices. * Dr. Dominic Appiah, Royal Holloway, University of London * Foundations of Business is an interesting and relevant text for foundation level students. * Dr. Raye Ng, University of Cumbria * Foundations of Business is a conceptually comprehensive text that explores change, culture and structure with appropriate cases and experiential questions. * Dr. Sally Kah, Birmingham City University * This is an up-to-date introduction to business text with a great overview of core topics, and enriched with case studies to explain core concepts and stimulate critical thinking. * Dr. Nuno Oliveira, Tilburg University * Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to. * Tracy Dixon, University of Salford *

A useful, introductory text with good coverage of key concepts as well as additional learning opportunities that provoke thought for both the learner and the teacher. A variety of case studies and reflective questions, together with clear and progressive content allows students to gain knowledge, use it and progress to more complex and demanding questions relevant to those at the beginning of their academic journey. * Heather Kent, University of Sussex * Innovative, comprehensible, relevant: Foundations of Business explores different perspectives and contexts in an interactive way. Very useful for foundational students. * Dr. Maja Pulic, University of Essex * A comprehensive, clear and accessible introductory text that prepares foundation students for Year 1 level study of Business at university. * Julie Wilson, Durham University * Comprehensively brilliant! Bridges the foundation-degree gap beautifully. * Zainab Atta, University of Surrey * A must-have book for a business course -- this is a fantastic textbook for all Business students! * Dr. Wei Chen, Sheffield Hallam University * Foundations of Business is a very good introductory text covering the basics of business, strategy and growth. It is a must-have for students at foundation and undergraduate level, or professionals seeking to broaden their understanding of key business concepts and ideas! * Deborah Hamer-Acquaah, Queen Mary University of London * An informative introductory text for foundation students and first year undergraduates studying business with some or no prior knowledge. * Anne Wylie, University of Derby * Foundations of Business enables foundation-level students to gain an understanding of relevant application of theory. * Ian McDonald, University of Bolton * Foundations of Business is a very useful text with relevant coverage and diverse case studies that reflects contemporary business management issues, strategies, and practices. * Dr. Dominic Appiah, Royal Holloway, University of London * Foundations of Business is an interesting and relevant text for foundation level students. * Dr. Raye Ng, University of Cumbria * Foundations of Business is a conceptually comprehensive text that explores change, culture and structure with appropriate cases and experiential questions. * Dr. Sally Kah, Birmingham City University * This is an up-to-date introduction to business text with a great overview of core topics, and enriched with case studies to explain core concepts and stimulate critical thinking. * Dr. Nuno Oliveira, Tilburg University * Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to. * Tracy Dixon, University of Salford *

A useful, introductory text with good coverage of key concepts as well as additional learning opportunities that provoke thought for both the learner and the teacher. A variety of case studies and reflective questions, together with clear and progressive content allows students to gain knowledge, use it and progress to more complex and demanding questions relevant to those at the beginning of their academic journey. * Heather Kent, University of Sussex * Innovative, comprehensible, relevant: Foundations of Business explores different perspectives and contexts in an interactive way. Very useful for foundational students. * Dr. Maja Pulic, University of Essex * A comprehensive, clear and accessible introductory text that prepares foundation students for Year 1 level study of Business at university. * Julie Wilson, Durham University * Comprehensively brilliant! Bridges the foundation-degree gap beautifully. * Zainab Atta, University of Surrey * A must-have book for a business course - this is a fantastic textbook for all Business students! * Dr. Wei Chen, Sheffield Hallam University * Foundations of Business is a very good introductory text covering the basics of business, strategy and growth. It is a must-have for students at foundation and undergraduate level, or professionals seeking to broaden their understanding of key business concepts and ideas! * Deborah Hamer-Acquaah, Queen Mary University of London * An informative introductory text for foundation students and first year undergraduates studying business with some or no prior knowledge. * Anne Wylie, University of Derby * Foundations of Business enables foundation-level students to gain an understanding of relevant application of theory. * Ian McDonald, University of Bolton * Foundations of Business is a very useful text with relevant coverage and diverse case studies that reflects contemporary business management issues, strategies, and practices. * Dr. Dominic Appiah, Royal Holloway, University of London * Foundations of Business is an interesting and relevant text for foundation level students. * Dr. Raye Ng, University of Cumbria * Foundations of Business is a conceptually comprehensive text that explores change, culture and structure with appropriate cases and experiential questions. * Dr. Sally Kah, Birmingham City University * This is an up-to-date introduction to business text with a great overview of core topics, and enriched with case studies to explain core concepts and stimulate critical thinking. * Dr. Nuno Oliveira, Tilburg University * Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to. * Tracy Dixon, University of Salford *

Author Information

At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.

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