Overview

In this book you'll learn: How to model an architectural scene and create stunning materials that breathe life into your projects How to use real-world photometric lights and global illumination to achieve photorealism Efficient project workflow and scene assemblyTips and tricks for the production environment that would take years to learn the hard wayHow to market your services to propsective clientWelcome to the worrld of 3D architectural visualizations using the most powerful and versatile 3D software package on the planet: 3ds Max. In just the last few years, the visualization industry has arguably become the fastest-growing 3D inddustry, and may soon overtake all others in total number of users. Just as the use of CAD became the norm for nearly all architectural, engineering , and construction firms in the 90s, 3D visualizations have become standard practice today.

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9781280724800

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