Overview

7 1/2 X 9 1/4 in Introduction: What is a form? What is a fo rm? 1. Persuading people to answer Pick the right moment to ask a question Think about relationship question by question Follow three rules that t hat influence response rates Think about who will answer yo ur questions Summary Interlude: Registrati on forms: rules and suggestions 2. Gathering t he right information Find out why you need the inf ormation Check if your organization already holds the infor mation Find out what others ask for Summary: o nly ask for information that you need Case study: confe rence registration form 3. Making questions ea sy to answer How questions work Make it easy to understand the question Make it easy to find the answer Judging the answer: avoiding privacy errors Placing the answer: avoiding category errors Summary:

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9781558607101

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The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits. - Jakob Nielsen, Principal, Nielsen Norman Group This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. - Steve Krug, Foreword author and author of the best selling Don't Make me Think If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. - Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works

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