Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Author:   Arthur G. Cook
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781032838571


Pages:   234
Publication Date:   24 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them


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Author:   Arthur G. Cook
Publisher:   Taylor & Francis Ltd
Imprint:   Taylor & Francis Ltd
Edition:   2nd edition
Weight:   0.430kg
ISBN:  

9781032838571


ISBN 10:   1032838574
Pages:   234
Publication Date:   24 June 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry.

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