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For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book. -- John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer. -- Brad Feld, coauthor of Do More Faster Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with. -- Economist Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees. -- Daniel H. Pink, New York Times bestselling author of Drive

"""For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book."" -- ""John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning"" ""If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer."" -- ""Brad Feld, coauthor of Do More Faster"" ""Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with."" -- ""Economist"" ""Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees."" -- ""Daniel H. Pink, New York Times bestselling author of Drive"""

""For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book."" -- ""John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning"" ""If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer."" -- ""Brad Feld, coauthor of Do More Faster"" ""Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with."" -- ""Economist"" ""Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees."" -- ""Daniel H. Pink, New York Times bestselling author of Drive""

Author Information

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the network age. He is a professor of legal studies at The Wharton School, University of Pennsylvania, where he currently leads the Reg@Tech roundtable and the Wharton Cryptogovernance Workshop, and he is the author of The Blockchain and the New Architecture of Trust (MIT Press, 2018). He coled the review of the Federal Communications Commission for the Obama Administration's Presidential Transition Team and served as an expert adviser on broadband issues to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, a leading executive technology conference. Werbach was previously the editor of ""Release 1.0: Esther Dyson's Monthly Report,"" and served as Counsel for New Technology Policy at the FCC in the Clinton administration, where he helped develop the US government's Internet and e-commerce policies. Dan Hunter is the executive dean of the Dickson Poon School of Law at King's College London. He was previously the executive dean of the Faculty of Law at Queensland University of Technology and the founding dean of Swinburne Law School in Australia. Walter Dixon is a winner of Audible's ""#1 Editor's Choice and Customer Favorites"" award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

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