Overview

Take your business to the next level--for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their audiobook, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin! Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

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Table of Contents

Reviews

For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book. -- John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer. -- Brad Feld, coauthor of Do More Faster Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with. -- Economist Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees. -- Daniel H. Pink, New York Times bestselling author of Drive

""For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book."" -- ""John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning"" ""If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer."" -- ""Brad Feld, coauthor of Do More Faster"" ""Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with."" -- ""Economist"" ""Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees."" -- ""Daniel H. Pink, New York Times bestselling author of Drive""

"""For the Win is a total win! In the twenty-first century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book."" -- ""John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning"" ""If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer."" -- ""Brad Feld, coauthor of Do More Faster"" ""Video games now have the dubious honor of having inspired their own management craze. Called 'gamification, ' it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes from Kevin Werbach and Dan Hunter, from the Wharton Business School and the New York Law School respectively...Their central idea--that the world might be a better place if work was less of a necessary drudge and more of a rewarding experience in itself--is hard to argue with."" -- ""Economist"" ""Werbach and Hunter aren't playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees."" -- ""Daniel H. Pink, New York Times bestselling author of Drive"""

Author Information

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the network age. He is a professor of legal studies at The Wharton School, University of Pennsylvania, where he currently leads the Reg@Tech roundtable and the Wharton Cryptogovernance Workshop, and he is the author of The Blockchain and the New Architecture of Trust (MIT Press, 2018). He coled the review of the Federal Communications Commission for the Obama Administration's Presidential Transition Team and served as an expert adviser on broadband issues to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, a leading executive technology conference. Werbach was previously the editor of ""Release 1.0: Esther Dyson's Monthly Report,"" and served as Counsel for New Technology Policy at the FCC in the Clinton administration, where he helped develop the US government's Internet and e-commerce policies. Dan Hunter is the executive dean of the Dickson Poon School of Law at King's College London. He was previously the executive dean of the Faculty of Law at Queensland University of Technology and the founding dean of Swinburne Law School in Australia. Walter Dixon is a winner of Audible's ""#1 Editor's Choice and Customer Favorites"" award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

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