Overview

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

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9780465029174

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Reviews

A NEW YORK TIMES ""NOTABLE BOOK OF THE YEAR"" ""A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."" --New York Observer ""Marvelously entertaining history."" --Los Angeles Times ""In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."" --Washington Post ""Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola."" --Wall Street Journal ""A meticulously researched history... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."" --New York Times Book Review

<br>A NEW YORK TIMES NOTABLE BOOK OF THE YEAR <br><br> A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever. <br> --New York Observer <br><br><br> Marvelously entertaining history. <br> --Los Angeles Times <br><br> In For God, Country & Coca-Cola , Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious. <br> --Washington Post <br><br><br> Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola . <br> --Wall Street Journal <br><br> A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths. <br> --New York Times Book Review <br><br>

"A NEW YORK TIMES ""NOTABLE BOOK OF THE YEAR"" ""A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."" --New York Observer ""Marvelously entertaining history."" --Los Angeles Times ""In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."" --Washington Post ""Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola."" --Wall Street Journal ""A meticulously researched history... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."" --New York Times Book Review"

Author Information

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as Coca-Cola Row."" Pendergrast is also the author of Uncommon Grounds Inside the Outbreaks Mirror, Mirror Victims of Memory Jack and the Bean Soup and Japan's Tipping Point. He lives in Colchester, Vermont.

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