For God, Country, and Coca-Cola
Author:   Mark Pendergrast
Publisher:   Basic Books (AZ)
ISBN:  

9781322528519


Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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For God, Country, and Coca-Cola


Overview

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, The Real Thing.

Full Product Details

Author:   Mark Pendergrast
Publisher:   Basic Books (AZ)
Imprint:   Basic Books (AZ)
ISBN:  

9781322528519


ISBN 10:   1322528519
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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NOV RG 20252

 

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