Overview

For Food's Sake pulls back the curtain on the food industry, revealing how processed foods are designed, manufactured, and marketed to influence what we buy and eat. Written by former food technologist Min Sheen Tan, this eye-opening book demystifies the tricks, terms, and tactics that shape our food choices every day.Through practical tools and insider insight, For Food's Sake introduces the frameworks of the Irresistible Tri Factors (fat, sugar, salt), the Marketing Tri Factors, and the Consumption Tri Factors, powerful lenses that help readers understand why we crave certain foods and how marketing and habits drive our decisions.This isn't just another nutrition book, it's a practical exposé that empowers you to decode packaging claims, understand ingredient lists, and make more informed food and health choices for you and your family.Empowering, engaging, and sometimes confronting, For Food's Sake will change the way you think about what's on your plate, and help you take back control of what you eat.

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9781764492201

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Author Information

Min Sheen Tan is a UX designer, public speaker, and former food technologist with a passion for human-centered design, and exposing the truths of the food industry.Based in Perth, Australia, Min is a dynamic speaker, he's presented on topics ranging from nutrition and leadership to storytelling and career change at conferences, workshops, and even stand-up comedy stages.When he's not dissecting food labels, Min is a yoga practitioner, gamer, and content creator, exploring the intersection of science, design, and everyday life.

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