Overview

According to data compiled by IBISWorld, an industry research firm, the U.S. had approximately 26,200 operational food truck businesses in 2021. Between 2016 and 2021, the food truck industry added trucks at an annualized rate of about 7.5% - four times faster than the fast-food sector as a whole, according to IBISWorld. This book is a comprehensive technical manual that provides all you need to start, manage, and sustain your mobile gastronomic business. -Get into the right headspace as a food truck business owner as you discover your motivation to stay on track and focused on your goals -Be prepared and have ready solutions to solve practical problems and risks of starting the business, including ways to seek funding and strategies to get it running and increase sales -Detailed instructions about getting the licenses and permits you need for your business so you get the nitty-gritty out of the way and dive into the work that drives and inspires you -Know your customers and how to get them, and even how to get your customers to come to you -Be skillful in the techniques and tactics of marketing for the food truck business and see your profits and success grow And more!

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