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9781138082274

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This book is highly suitable for students who desire to learn about the opportunities and challenges of mounting events, both for-profit and not-for-profit. It is suitable for professional event organizers who want to develop a deeper understanding of how to convey the tangible benefits of their efforts to stakeholders and/or who seek proven Old World approaches to marketing food and wine. For researchers in the field, this is an invaluable compendium of cutting-edge theory and illustrations of an as yet under-studied phenomenon. For teachers, the text could also be used as a supplemental reader in a Hospitality Management or Wine Marketing course for the growing number of related business programs around the globe. - Armand Gilinsky, Sonoma State University, USA

Author Information

Alessio Cavicchi is a researcher in Agricultural Economics at the University of Macerata, Italy. Alessio’s main fields of interest and research are consumer food choice; economics of food quality and safety; sustainable tourism; and innovation in the agro-food sector. Cristina Santini is a researcher and Assistant Professor at the Università San Raffaele, in Rome, Italy. She received her Ph.D in Economics and Management of Enterprises and Local Systems from the University of Florence. She also received a Masters Degree in Marketing and Management for Wine Business at the University of Florence. Cristina’s research interests are Entrepreneurship, SMEs, Sustainability and Ecopreneurship, Strategic Management, and Food and Wine Industry.

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