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OverviewThis book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition. Full Product DetailsAuthor: Barrie GunterPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: Softcover reprint of the original 1st ed. 2016 Dimensions: Width: 14.80cm , Height: 1.70cm , Length: 21.00cm Weight: 0.454kg ISBN: 9783319821603ISBN 10: 3319821601 Pages: 303 Publication Date: 28 June 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1.What are the Concerns about Food Advertising?.- 2.What is the Balance of Evidence for the Effects of Food Advertising?.- 3.What is the Potential for Exposure to Food Advertising?.- 4.Food Advertising: Informative, Misleading or Deceptive?.- 5.Does Food Advertising Influence People's Food Preferences?.- 6.Does Food Advertising Affect People's Health and Well-Being?.- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?.- 8.What Regulatory Challenges Does Food Advertising Present?ReviewsAuthor InformationBarrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester, UK. He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and 300 other publications and reports on media, marketing and business issues. Tab Content 6Author Website:Countries AvailableAll regions |
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