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OverviewAn attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development. Full Product DetailsAuthor: Philip L Hernandez , Ted Dougherty , Doug SchaeferPublisher: Philip Hernandez Imprint: Philip Hernandez Dimensions: Width: 12.70cm , Height: 0.40cm , Length: 20.30cm Weight: 0.077kg ISBN: 9781733273305ISBN 10: 1733273301 Pages: 62 Publication Date: 03 July 2019 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |