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Full Product Details

Author:   Diane Schmitt ,  Norbert Schmitt ,  David Mann
Publisher:   Pearson Education (US)
Imprint:   Pearson Education (US)
Edition:   2nd edition
Dimensions:   Width: 21.00cm , Height: 1.00cm , Length: 27.40cm
Weight:   0.460kg
ISBN:  

9780131376199

ISBN 10:   0131376195
Pages:   272
Publication Date:   10 March 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Unit 1 Happiness   Chapter 1: Can We Be Happier?             Reading: Why Are Your Happy?   Chapter 2: Into the Flow             Reading: Getting into the Flow   Chapter 3: Happiness in Bhutan             Reading: Gross National Happiness   Chapter 4: Strategy Practice     Unit 2 Mind   Chapter 5: What Are You Thinking?             Reading: When Did Humans Begin to Think?   Chapter 6: What Color Is Your Laugh?             Reading: Synesthesia   Chapter 7: Did You Have Trouble Getting Up This Morning?             Reading: The Teenage Brain   Chapter 8: Strategy Practice     Unit 3 Design   Chapter 9: Science Fiction into Reality             Reading: Star Trek Technology   Chapter 10: How Choice Architects Can Help You!             Reading: A Nudge I n the Right Direction   Chapter 11: Positive Design             Reading: Easier on the Eye — Easier to Use?   Chapter 12: Strategy Practice     Unit 4 Face It   Chapter 13: What’s Behind an Attractive Face?             Reading: Facial Attraction   Chapter 14: Makeup: Painted Faces             Reading: Face Paint   Chapter 15: Facial Recognition: Do You Know Who I Am?             Reading: I Know That Face   Chapter 16: Strategy Practice     Unit 5 Technology   Chapter 17: Techno-Doping             Reading: Sports Technology: Is It Fair?   Chapter 18: Connected of Disconnected?             Reading: Will they Call Us “Generation Isolation”?   Chapter 19: Evolution v 2.0: Shared Humanity             Reading: Rise of the Machines   Chapter 20: Strategy Practice     Unit 6 Celebrity and Heroes   Chapter 21: What Makes a Hero?             Reading: Who’s a Hero?   Chapter 22: The Appeal of Comic Book Heroes             Reading: Japanese and American Comic Book Heroes   Chapter 23: What’s Your Favorite Brand of Celebrity?             Reading: Balloon Boy Brand Failure   Chapter 24: Strategy Practice     Unit 7 Environment   Chapter 25:  Eco-Fashion             Reading: Fashion Victim or Environmental Victory?   Chapter 26: Hunting the Hunters             Reading: Pray for the Predators   Chapter 27: High-Tech Trash             Reading: Waste-Age   Chapter 28: Strategy Practice     Index of Target Words

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