Overview

Urban Air Mobility (UAM) represents a transformative leap in transportation, offering innovative solutions to urban congestion, connectivity, and regional mobility. While UAM developments have predominantly focused on technologically advanced nations, this study explores its potential within Lombok, Indonesia, a region with distinct infrastructural and socio-economic characteristics. Utilizing an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, the study investigates key determinants influencing UAM adoption intentions among Lombok's residents. The research identifies Performance Expectancy (PE) and Facilitating Conditions (FC) as the most significant predictors of UAM adoption. While Effort Expectancy (EE) and Price Value (PV) were hypothesized to influence behavioral intention, the study finds these factors to be non-significant within the Lombok context. The findings suggest that users prioritize the perceived benefits of UAM and the external infrastructure supporting its adoption over ease of use and cost considerations. This underscores the need for targeted investment in regulatory and physical infrastructure to facilitate UAM integration. From a policy and industry perspective, the study underscores the necessity of strategic investments in infrastructure, public awareness campaigns, and regulatory frameworks to foster UAM acceptance. Given that Facilitating Conditions emerged as a crucial determinant, collaboration between government bodies, private stakeholders, and technological innovators will be essential in overcoming logistical and regulatory hurdles. Additionally, marketing strategies should be tailored to address gender and age-related variations in user perception, ensuring that UAM services align with diverse consumer expectations.

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9789999325769

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