Overview
"FLOCCINAUCINIHILIPILIFICATION, the longest ""F"" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide."
Full Product Details
Author: Jon Manning ,
Lorna Hendry ,
Juliette Lachemeier
Publisher: Pricing Prophets Pty Ltd
Imprint: Pricing Prophets Pty Ltd
Dimensions:
Width: 15.20cm
, Height: 1.10cm
, Length: 22.90cm
Weight: 0.272kg
ISBN: 9780645044409
ISBN 10: 0645044407
Pages: 182
Publication Date: 08 February 2021
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
When reading this wonderful book, I thought to myself, 'I wish this was written when I first started last century!' As an entrepreneur and educator, Jon's book passes the two vital tests of being very practical and immediately useful. With this book and access to Jon's global network, you will be on your way to enter, survive and thrive. I recommend the book to you as an essential resource for your business. MARCUS POWE PhD Whatever you pay for this book, the value you receive will way exceed it. Jon has mastered the art of translating the usually dry maths of pricing, into the magic science of persuasion. Watch your revenue grow immediately after reading and implementing the strategies inside. Mine did! From Wade Kingsley, Founder & CEO, The Ideas Business.
"""When reading this wonderful book, I thought to myself, 'I wish this was written when I first started last century!' As an entrepreneur and educator, Jon's book passes the two vital tests of being very practical and immediately useful. With this book and access to Jon's global network, you will be on your way to enter, survive and thrive. I recommend the book to you as an essential resource for your business."" MARCUS POWE PhD ""Whatever you pay for this book, the value you receive will way exceed it. Jon has mastered the art of translating the usually dry maths of pricing, into the magic science of persuasion. Watch your revenue grow immediately after reading and implementing the strategies inside. Mine did!"" From Wade Kingsley, Founder & CEO, The Ideas Business."
Author Information
JON MANNING has vast experience in value-based pricing, gained in technology, and a range of other industries. His career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries.
