Overview

Your story is your most powerful asset. Are you telling it-or letting others tell it for you? In today's world, your digital legacy speaks for you. Anyone can learn more about you in minutes than ever before. The question is: Are you in control of that story-or is it controlling you? In Flip Your Script, Emmy Award-winning journalist and CEO Kristi Piehl shows you how to take ownership of your story and harness the positive power of social media to grow your influence, impact, and legacy. Drawing from the latest research, proven tactics and her experience leading a successful PR firm, Kristi makes a case for modern leaders to strategically share stories on social media. She pulls stories from her grandmother's diaries and shares her family's journey through her son's cancer diagnosis to show how storytelling can bring light to the darkest moments and open doors to unexpected opportunities. Through a blend of real-life stories and practical tools, you'll discover how to: Take charge of your online narrative so it reflects your values and vision Build trust and credibility online to grow your career or business Break through the noise to use social media intentionally Transform challenges into a story of resilience and hope Create a legacy that matters for your family, career, and community Whether you're a business leader, entrepreneur, or someone simply ready to use your voice for good, this book will inspire you to flip your script on social media and step confidently into your story. All proceeds from the Flip Your Script book are donated to the Cancer and Blood Disorders Program at Children's Minnesota. Own your story. Unlock your influence. Use social media for good.

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Reviews

Insightful, Practical, and Inspiring. I had the pleasure of being a guest on Kristi Piehl's podcast, and it was an excellent experience. She is incredibly insightful, thoughtful, and skilled at drawing out meaningful conversation. Flip Your Script reflects that same clarity and expertise-practical, inspiring, and full of actionable strategies for owning your story and making a positive impact with social media. Highly recommended! -Dr. Stanley Andrisse Practical tips & tools to help you show up on social media. Piehl takes a clear eyed honest look at social media, but makes a compelling case for the power and potential of storytelling as a force for good and an opportunity for influence and impact. Weaving personal experience and professional expertise, Piehl gets practical and tactical about how to use your voice to make a positive difference online. If you're frustrated by social media but you know you need to stay engaged for work, for your community presence or even for that job search on LinkedIn- then this is the book for you! -Jo Saxton A Must-Read Guide for Leaders In Flip Your Script, Kristi makes a compelling case for why leaders must own their story and provides a step-by-step guide to doing it well. She models her own advice through powerful storytelling-from her grandmother's diaries to her moving account of her son's cancer journey. Even more inspiring, she's donating all proceeds to help families battling childhood cancer. A remarkable book by a remarkable leader. -Brian L. Davis, Ph.D

Author Information

Kristi Piehl is an Emmy Award-winning journalist, entrepreneur and CEO, author, speaker, podcast host, and public relations expert. Her debut book, Flip Your Script: Own your story & unlock the positive power of social media, tells a compelling story of what it means to leave a legacy in the past, present, and future. Sharing real examples and a playbook with proven success, Piehl makes a case for flipping your script on social media: it's up to each of us to use it for good. The playbook comes from her experience and expertise as Founder + CEO of Media Minefield, a national award-winning public relations firm specializing in media relations, executive social media and thought leadership, and crisis communications.Kristi won the 2024 PRNEWS Top Women Award, the PRNEWS People of the Year Award in 2023 and 2024 and has been named one of Minnesota's 500 Most Powerful Business Leaders. Under Kristi's leadership, Media Minefield has won numerous local and national awards for client work and culture, including Best Place to Work and Best Public Relations Firm.Kristi earned her Master of Science in Management and Leadership from Pepperdine University's Graziadio Business School. She graduated from Bethel University with a degree in English Literature, and in 2015, Bethel named her Alumna of the Year. Kristi is a strong believer in the power of stories and hosts the Flip Your Script podcast. She is an experienced speaker for keynotes and executive teams, is frequently interviewed on various local and national news outlets and is a contributing writer for Inc.

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