Overview

Flexible packaging today has one of the highest growth rates across all printing sectors, achieving an annual global growth of close to five percent. Important trends include smaller run lengths, a requirement for multi-versions and variations, personalization and a growing interest in adding in-line value - all undoubted opportunities for narrow- and mid-web label converters (using both flexo and digital technology) to capture a growing portion of the flexibles market. Jobs with the shortest run sizes are in pouches of any kind, as well as in single serve and one-dose packs and sachets. These are key areas where label converters can most readily enter the flexible packaging market. Indeed, narrower and mid-web conventional and digital printing has effectively opened up the market to a whole range of new customers who have never previously had a solution for short-run flexible packaging orders. But it

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9781910507186

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