Flavours of Origin: An Insight on Purchase of GI Products of Kerala
Author:   Dr Manoj M
Publisher:   Notion Press
ISBN:  

9798896735656


Pages:   138
Publication Date:   24 April 2025
Format:   Hardback
Availability:   Available To Order   Availability explained
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Flavours of Origin: An Insight on Purchase of GI Products of Kerala


Overview

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

Full Product Details

Author:   Dr Manoj M
Publisher:   Notion Press
Imprint:   Notion Press
Dimensions:   Width: 21.60cm , Height: 1.30cm , Length: 27.90cm
Weight:   0.726kg
ISBN:  

9798896735656


Pages:   138
Publication Date:   24 April 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Tab Content 6

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All regions
Latest Reading Guide

April RG 26_2

 

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