Overview

More than just a programming guide, this book takes you step by step through the process of gathering and preparing content, asking the right questions, determining the scope of the project and writing the project proposal. The authors cull from their professional experience of running their own digital media company to explain the special considerations in deploying Flash video applications, presenting ideas for solutions as well as tips for avoiding the most common pitfalls.

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9780470131138

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Lisa Larson and Renee Costantini are cofounders of the digital media firm go:toGroup Inc. As technical director, Larson specializes in Flash video development and was featured as one of ten established developers in Adobe's Flash: Ten Years, Ten Perspectives. Creative director Costantini is an expert in user interface design and usability. go:toGroup has worked with many start-ups as well as companies like Adobe, L'Oreal, and Microsoft.

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