Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

Author:   Chris Jackson (Computer Graphics Designer; Professor, Rochester Institute of Technology, NY, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138426382


Pages:   304
Publication Date:   27 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling


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Overview

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and hands-on techniques for great visual stories. Extensive illustration, step-by-step instruction, and practical exercises provide a hands-on perspective.Explore the concepts and principles of visual components used in stories so you are fluent in the use of space, line, color, and movement in communicating emotion and meaning. Apply traditional cinematography techniques into the Flash workspace with virtual camera movements, simulated 3d spaces, lighting techniques, and character animation. Add interactivity using ActionScript to enhance audience participation.

Full Product Details

Author:   Chris Jackson (Computer Graphics Designer; Professor, Rochester Institute of Technology, NY, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138426382


ISBN 10:   1138426385
Pages:   304
Publication Date:   27 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction, Chapter 1: Show, Don’t Tell Me a Story, Chapter 2: Get Into Character, Chapter 3: Give Me Space, Chapter 4: Direct My Eye, Chapter 5: Don’t Lose Me, Chapter 6: Move the Camera, Chapter 7: Light My World, Chapter 8: Speak to Me, Chapter 9: Interact with Me, Chapter 10: Optimize and Publish, Index

Reviews

Chris Jackson has a remarkable talent for explaining complicated visual concepts so that anyone can easily digest and incorporate them into their daily workflow. Flash Cinematic Techniques is yet another of Chris' books I recommend keeping within arm's reach for that daily dose of knowledge and inspiration. --Chris Georgenes, Art & Animation Director, Mudbubble, LLC Chris Jackson's excellent new Flash primer does a great job of patiently focusing on important design principles and the effective methods of storytelling as they apply to the medium. Using a great number of illustrations and examples, Jackson discusses various ways to improve a project's look and structure as well as incorporating virtual camera movements, simulated 3D spaces, lighting techniques, character animation and interactivity. If you get heart palpitations each time you think about taking your toon idea from paper to pixel to vectors, Jackson is the man who can calmly take you out of your tech nightmare. --Animation Magazine


Author Information

Chris Jackson is an author, computer graphics designer, and tenured professor at the Rochester Institute of Technology (RIT). He teaches a variety of graduate-level courses and professional workshops focusing on 2D computer animation, 3D digital imaging, instructional multimedia, and motion graphics. He is a multimedia consultant for Fortune 500 companies and national museums. Chris' professional design work has received over 25 distinguished national and international awards for online communication. He has presented his research and professional work at Adobe MAX, ACM SIGGRAPH, UCDA Design Education Summit, and the Society for Technical Communications (STC). Chris is the author of Flash + After Effects and Flash Cinematic Techniques: Animating and Building Interactive Stories, and co-author of Flash 3D: Animation, Interactivity, and Games.

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