Overview
Cookies are disappearing, and marketers are feeling the pressure to adapt. Without third-party tracking tools, personalization, targeting, and measurement all seem harder to achieve. Yet consumers are more aware than ever of how their data is used, and trust cannot be compromised. What if you could build marketing that not only respects privacy but also stays highly effective and personal? With the right strategies, you can create data-driven campaigns that deliver results while protecting customer relationships for the long term. Privacy-first framework: collect and store data ethically, earning long-term customer trust. Cookie-less transition plan: replace third-party tools without losing targeting accuracy or speed. Generative AI and clean rooms: unlock hyper-personalization while protecting sensitive information. Identity-resolution toolkit: merge cross-channel signals into a single, reliable customer view. Governance templates: embed transparency, consent, and ethics into every data touchpoint. Illustrated case studies: see how leading brands turn compliant data into measurable growth. First-Party Data Activation by Alina D. Magauova, Oskar Kennis, and David H. Joosten delivers a concise, step-by-step guide in an easy workbook format. The authors walk you through data collection redesign, secure storage, advanced activation, and cross-team collaboration. Checklists, diagrams, and real examples keep each concept practical and ready to implement tomorrow. Finish the book able to modernize your stack, personalize responsibly, and report higher ROI—all while strengthening consumer trust. Perfect for chief marketing officers, growth leads, and product marketers who need future-proof data strategies now.
Full Product Details
Author: Alina Magauova ,
Oskar Kennis ,
David Joosten2
Publisher: Manning Publications
Imprint: Manning Publications
Dimensions:
Width: 18.70cm
, Height: 1.80cm
, Length: 23.50cm
Weight: 0.482kg
ISBN: 9781633436367
ISBN 10: 1633436365
Pages: 264
Publication Date: 16 July 2025
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Visionary and deeply practical. Carrie Tharp, Google This isn’t a trend—it’s a shift. If you’re not compounding growth with first-party data and agentic AI, you’re already behind. A must-read! Chris O’Neill, GrowthLoop A powerful guide for marketing activation on Snowflake. Sridhar Ramaswamy, Snowflake
Author Information
Alina D. Magauova, Oskar Kennis, and David H. Joosten are international marketing technologists known for turning complex data into profitable campaigns. With decades of combined experience advising Fortune 500 companies, the trio brings clear, real-world guidance to every page. They distill proven first-party data strategies into actionable templates that help readers drive growth while safeguarding privacy.
