Overview
For many years the highly respected source of information about newspaper monopoly has been The First Freedom (1946) by lawyer-author Morris L. Ernst, who asked Bryce Rucker to update that book. However, communications media have changed so drastically and alarmingly that an entirely new volume, with the same title but covering a broader scope of communications, has been the result. Mr. Rucker provides a brief historical base for each medium and service discussed. He examines chain and monopoly control of the print and broadcast media, the monopoly influence exerted by news services and feature syndicates, the problems that plague broadcasting: the rating services, payola and plugola, the sorry condition of UHF television and FM radio, the stranglehold over TV maintained by the networks, domination by advertising, community antenna television (CATV), subscription television (STV), and noncommercial television. Thirty-five tables in this volume illustrate the trends in mass communication ownership. The First Freedom treats matters that are currently under investigation. The author, who has testified before the FCC and a U.S. Senate committee, has made full use of Congressional records and reports as well as trade reports of the various media. Although a rather grim picture of the use of legal and illegal means to extend control over mass communication emerges from this volume, the author offers practical suggestions for restoring to the first freedom its original, Constitutional force.
Full Product Details
Author: Bryce W. Rucker ,
Morris L. Ernst ,
Howard Rusk Long
Publisher: Southern Illinois University Press
Imprint: Southern Illinois University Press
Dimensions:
Width: 15.60cm
, Height: 3.80cm
, Length: 23.50cm
Weight: 0.771kg
ISBN: 9780809302970
ISBN 10: 0809302977
Pages: 344
Publication Date: 01 May 1968
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
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Reviews
The most useful compendium in recent print of the economic and political problems of American journalism... a valuable reference work for every serious student of contemporary problems in American journalism. -- Columbia Journalism Review <br>
Probably the most important book in its field since the Hutchins Commission s Free and Responsible Press, issued more than 20 years ago. Christian Century
The most useful compendium in recent print of the economic and political problems of American journalism... a valuable reference work for every serious student of contemporary problems in American journalism. -- Columbia Journalism Review
Author Information
Bryce W. Rucker is Professor of Journalism, and Howard Rusk Long is Chairman of the Department of Journalism at Southern Illinois University.
