Overview

Welcome to the 2019 edition of Fine Tuning Retail Pet. If you are reading this, you survived 2018! Congratulations! With a new year ahead what are your goals moving forward? This book was written to get retailers to view their business through the eyes of their customers and increase sales. In the chapters ahead, we hope you will find new ideas to improve your business. Reminders of things you may have done at one time and lost track of, along with checklists to evaluate your store and identify issues. Nothing we talk about will be difficult; at times retailers and their staffs become complacent in the repetition of their daily activities. So, after evaluating and correcting issues within your store we should be able to improve your business and performance to compete in today's unpredictable environment. In the pages that follow we will touch on conversations, ideas, obstacles, successes, failures, and observations that retailers have shared with me over the years in the Pet Industry.

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