Overview

What if a writing challenge lasting for 50 days converted into a whole movement? When everyday life events, like an unsuccessful pitch, a football match loss, a hurried expo, a thought in the middle of the night, start to give lessons that are very powerful about leadership, marketing, and human behavior? This book is that journey's testimony. It combines personal tales with vivid insights and it also explores the B2B human side, the storytelling power, the Indian manufacturing evolution, and the leadership traits that Krishna, Bhishma, Arjuna, Yudhishthira, and Karna inspired and are still relevant. Marketing is no longer a maze of concepts such as branding, advertising, and PR but a collection of relatable truths and influence is shown to be built not through harder shouting but rather through softer and more honest speaking. This book is a perfect companion for young professionals, marketers, leaders, entrepreneurs, and anyone 'finding' their way in a 'noisy' world, a book that serves as a guide showing how to be present, distinguished, and trusted. That's because the most significant factor that sets you apart is your true voice.

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9789349509122

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Rohan J. Tonde is the one who delivers his writing knowledge coming from the factory floor as well as the boardroom, and even from the areas within. His background includes 7 years in direct sales of machine tools and capital goods and 3.5 years as a marketing manager. A combination of accuracy of engineering and skill of strategist. He holds a Mechanical Engineering degree and an MBA in Marketing from the University of Liverpool John Moores, and his educational career includes executive programs at IIM Lucknow, Indore, Kashipur, and NITIE (IIM Mumbai). Rohan has been a powerful force in the B2B manufacturing world, as he has silently influenced the Indian Manufacturing through exposure in global brands such as German, Swedish, and Korean. He has won awards in sales excellence, storytelling, and AI-driven innovation. Apart from writing, he enjoys reading, training, and playing football. He is also present on LinkedIn, Instagram, and X where he shares his ideas.

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