Financial Services Marketing: A Reader
Author:   Arthur Meidan ,  etc. ,  Barbara Lewis (UMIST) ,  Luiz Montinko (University of Glasgow)
Publisher:   Cengage Learning EMEA
Edition:   New edition
ISBN:  

9781861524539


Pages:   375
Publication Date:   15 January 1997
Format:   Paperback
Availability:   Out of stock   Availability explained


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Financial Services Marketing: A Reader


Overview

This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.

Full Product Details

Author:   Arthur Meidan ,  etc. ,  Barbara Lewis (UMIST) ,  Luiz Montinko (University of Glasgow)
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Edition:   New edition
ISBN:  

9781861524539


ISBN 10:   1861524536
Pages:   375
Publication Date:   15 January 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

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