Overview

Finance made simple for YOU! This is a Quick Reference Finance Handbook to learn to read and interpret Financial Statements and understand financial management core concepts. The book explains complex concepts in an easy-to-understand simple language. Results-oriented approach to learning not only the financial tools but also understand their limitations. The book highlights symptoms of financial bankruptcy and the basics of turnaround strategies. How will you benefit from this finance 101 book? You gain control over day-to-day financial governance with a hands-on approach to working capital management. The book empowers YOU with knowledge on financial statement ratio analysis. The book puts you in the driver's seat as you understand and implement budgeting. The book enlightens YOU with Break-Even Analysis for smarter decisions. You will gain insight into CAPEX techniques for choosing the best investment option The book equips YOU with the knowledge to approach your bank from a position of strength. To sum up, an essential small business success book for entrepreneurs and a handy reference for non-financial managers. From the back cover This book narrates finance in remarkably simple language for managers in other disciplines. That is because a Chartered Accountant with decades of finance domain experience and interacting with non-financial managers wrote this book. You learn with practical examples the fundamentals, ratio analysis, budget, break-even analysis, and capital expenditure evaluation. The book explains not only the finance tools but also their limitations. You learn to identify the bankruptcy symptoms and the corrective measures needed for a turnaround. While the author does not claim to turn you into a finance expert, he is confident that you will become a finance literate who can read and interpret financial statements and talk about the subject with finance experts. Know that financial literacy is crucial regardless of your specific expertise. Exactly this book seeks to provide you with that knowledge, nothing else. Best of all, it's a quick read.

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9789354735523

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Reviews

Rajagopalan SrinivasanChartered Accountant I am a senior Chartered Accountant, but I had bought the kindle edition of this book as I was intrigued by its title and was eager to look at the contents. I am very impressed by how the author has explained the various topics so that even a layperson would easily understand the contents. This book is ideal for managers in other disciplines that will enable them to interact well with the accounting and finance departments. Professor Madhusudan SohaniLife Member All India Management Association, Delhi and Bombay Management Association, Mumbai The author has done a commendable job of providing the working knowledge needed for analyzing financial statements for persons without an accounting background. I have, as a teacher, come across several students in business schools floundering on the finance subjects for want of accounting knowledge. This book by Mr. Murugesan would come as a boon to such students. Many new careers are emerging in India and other parts of the world today. Several of them are in the finance field. Many newcomers with an otherwise sharp analytical mind would find these openings attractive, but lack of accounting knowledge could always be the stumbling block for them. This book is an excellent start-up guide for them. Thank you, Sir, for writing this simple compendium for non-finance persons. I wish I had access to such a book earlier in my career! A T.Accountant, United KingdomVery good book. Provides a good understanding of the elements in financial statements. I work in accounts, but this book has helped me understand financial statements a lot better. It provides a lot of insights about the connection between financial statements, the elements within them, and their purpose and meaning. It enables to build a picture of a business's financial state. Gautam GuptaA must-have book for non-finance people I found this book simply amazing. As the name suggests itself, it is one of the best books for people not from a finance background. Rather than having a textbook to understand the financial terms and concepts used in finance at work, I would recommend having this book. The author explains every topic in simple language. I would recommend this book as a quick reference for both finance and non-finance people. Rakesh Kumar VermaSenior Management, a top MNCThe book was a fantastic read for me. I am an engineer by profession. After a long stint with a top MNC senior management position, I embark on my business venture. This book refreshed my financial concepts.

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