Film and Video Marketing
Author:   Michael Wiese
Publisher:   Michael Wiese Productions
ISBN:  

9780941188050


Pages:   516
Publication Date:   25 January 1989
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Film and Video Marketing


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Overview

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Full Product Details

Author:   Michael Wiese
Publisher:   Michael Wiese Productions
Imprint:   Michael Wiese Productions
Dimensions:   Width: 15.20cm , Height: 3.20cm , Length: 22.90cm
Weight:   0.855kg
ISBN:  

9780941188050


ISBN 10:   0941188051
Pages:   516
Publication Date:   25 January 1989
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Independent feature films; original home video programs; ""Dirty Dancing"" - case study; video distributors; film distributors; marketing experts.

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Author Information

Wiese is a producer/director with 22 years experience in film, television, pay TV and home video. He was formerly vice president of original programming at Vestron Video.

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