Overview

Filling Your Funnel: Building Your Business By Reaching Out To Strangers is a special type of sales book that has been prepared to help you be more successful. It has been needed and now is available to make a real impact on professional selling. Years in the making and fully field tested, the concepts in this book are solid. They are ready to use right out of the box or can be adapted to suit the needs of the reader. Add your own language and style of speaking or writing to suit your own personality, or use the letters and scripts the way they are. Keep this book on your bookshelf or desk. You definitely will get results as soon as you open it and begin putting these concepts into practice. Remodelers and other home improvement companies that work with homeowners, professionals who sell products and services to other companies B2B, commercial real estate sales and leasing agents, and any other salespeople not involved in real estate (there are books specifically for new home sales and general residential real estate) who need a way to increase their business over what conventional advertising and marketing produces have come to the right place. While you need to generate your own leads, you may find it difficult to get started. That's where this book comes in. We all have a circle of contacts, and that is addressed in a companion book Mining Your Database: Making More Sales Through People You Already Know. In a day's time, the potential is so great to meet new people that there needs to be a strategy for this. Now there is. This book deals with people that you don't know or have never formally met. From every conceivable opportunity for meeting people from standing in line to seeing them at a function to intentionally seeking them out and making an introduction, this book provides the scenarios (for in-person meetings), scripts (for telephone conversations), and templates (for written communication). Once you meet someone or introduce yourself to them, you can begin getting to know them and develop a relationship that might eventually lead to a sale or a referral. The 7 chapters in this book are: 1 - Why Reach Out To Strangers? 2 - Being A Traffic Generator, 3 - Getting Started, 4 - Meeting People Face-To-Face, 5 - Connecting By Telephone, 6 - Approaching People In Writing, and 7 - Making It Work. This book takes the guesswork out of where to start in generating your own sales leads with people that are strangers to you now.

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9780615807515

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Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates LLC, West Palm Beach, Florida is an award-winning new home sales trainer, real estate sales coach, blogger, writer, award-winning photographer, marketing consultant, accessibility consultant, real estate broker, and best-selling instructional sales books author. There is little that you will encounter in sales that Steve hasn't faced. This experience underscores the content of his books and coaching. He has sold new homes onsite, managed new home sales, sold commercial real estate, sold professional services in-person and over the phone, sold products door-to-door and over the phone, sold products at fairs and shows, run multilevel marketing businesses, worked in retail, sold advertising, raised funds for charities, auctioned real estate and personal property, and sold various other products and services in a variety of ways. He shares this knowledge through his coaching and his several books (such as this one), articles, and blogs.

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