Overview

This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organisations have formidable tools at their disposal – not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organisations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. AUTHORS: Felix Staeritz is co-founder of FoundersLane, co-author of FightBack a board member of Economic Forum's Digital Leaders community and a member of the Forbes Technology Council. Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge. SELLING POINTS: . Creative digital solutions for the new world . The original edition of FightBack (published January 2020) was very successful, and this new edition is building on that premise . Written in the midst of the Covid-19 crisis, will be one of the first business books on the market about the crisis and practical solutions for the 'new normal' . Foreword written by a leading member of the World Economic Forum

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9781911671336

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Felix Staeritz is co-founder of FoundersLane, co-author of FightBack a board member of Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council. Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge.

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