Overview
In 1932 laundry-store tycoon George Preston Marshall became part owner of the Boston Braves franchise in the National Football League. To separate his franchise from the baseball team, he renamed it the Redskins in 1933 and then in 1937 moved his team to Washington DC, where the team won two NFL championships over the next decade. But it was off the field that Marshall made his lasting impact. An innovator, he achieved many ""firsts"" in professional football. His team was the first to telecast all its games, have its own fight song and a halftime show, and assemble its own marching band and cheerleading squad. He viewed football as an entertainment business and accordingly made changes to increase scoring and improve the fan experience. But along with innovation, there was controversy. Marshall was a proud son of the South, and as the fifties came to a close, his team remained the only franchise in the three major league sports to not have a single black player. Marshall came under pressure from Congress and the NFL and its president, Pete Rozelle, as league expansion and new television contract possibilities forced the issue on the reluctant owner. Outside forces finally pushed Marshall to trade for Bobby Mitchell, the team's first black player, in 1962. With the story of Marshall's holdout as the backdrop, Fight for Old DC chronicles these pivotal years when the NFL began its ascent to the top of the nation's sporting interest.
Full Product Details
Author: Andrew O'Toole
Publisher: University of Nebraska Press
Imprint: University of Nebraska Press
Dimensions:
Width: 15.20cm
, Height: 2.60cm
, Length: 22.90cm
Weight: 0.558kg
ISBN: 9780803299351
ISBN 10: 0803299354
Pages: 272
Publication Date: 01 November 2016
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
One of the best books I have read on integration in sports. -Guy Who Reviews Sports Books -- Lance Smith * Guy Who Reviews Sports Books * Excellent, highly readable. . . . It belongs on the bookshelves of NFL fans. -G. Louis Heath, AETHLON: The Journal of Sport Literature -- G. Louis Heath * AETHLON: The Journal of Sport Literature *
One of the best books I have read on integration in sports. -Guy Who Reviews Sports Books Guy Who Reviews Sports Books
One of the best books I have read on integration in sports. -Guy Who Reviews Sports Books -- Lance Smith Guy Who Reviews Sports Books
Author Information
Andrew O’Toole is the author of numerous books, including Paul Brown: The Rise and Fall Again of Football’s Most Innovative Coach, Smiling Irish Eyes: Art Rooney and the Pittsburgh Steelers, and Sweet William: The Life of Billy Conn.
