Overview

Pre-launch Reviews: Suniana Calapa, CFO, Orkla India Limited-Fields of Purpose marks an impressive debut by Monappa, a first time author, offering a strong and confident narrative that is both engaging and thought provoking. Monappa thoughtfully explores the challenges faced by agriculture today, from structural inefficiencies to generational shifts. Ravi Trivedi, Chief Digital Officer, Piramal Foundation-Fields of Purpose is a rare and refreshing blend of grounded field insight and evocative storytelling that makes the world of FPCs, farmers and rural India come alive for a new generation of professionals. It takes the reader far beyond policy decks and dashboards into the everyday dilemmas and quiet victories of an FPC CEO, illuminating how Samaj, Sarkar and Bazaar can come together to unlock farmer prosperity. Dr. B. Fakrudin, Director of Research, University of Horticulture Sciences, Bagalkot- Fields of Purpose is an inspiring account of how an agriculture graduate, through knowledge, leadership and integrity, transforms an FPC into a successful and farmer-centric institution. Atul Satija, Founder, The/Nudge Institute-I really enjoyed the easy single sitting readability of this and hence, its ability to appeal to a wide audience. Also, characters who're trying to build careers but want purpose are very relatable.

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