Overview

Ferrari is an extraordinary company that emerged as World War II receded in Italy, combining collegiality, an almost religious dedication, and dictatorship in equal parts. Above all, it was impelled by the remorseless ambition of its founder Enzo Ferrari. Richly illustrated with personal ephemera, technical drawings, master models, and luxurious product shots, this in-depth exploration of Ferrari - the man, company, cars, and clientele - reveals what goes into the making of, many would argue, the world's most desirable car brand.

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9780714875187

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Racing is life. Anything before or after is just waiting. --Steve McQueen The hippies wanted peace and love. We wanted Ferraris, blondes, and switchblades. --Alice Cooper In a nation where the romance of motor-racing and the sports car is a kind of secular religion, Alfa Romeo, Maserati, and Ferrari were the original trinity. But the greatest of these was Ferrari, and the reason was simple: Enzo Ferrari himself. --Guardian I want to build a car that's faster than all of them, and then I want to die. --Enzo Ferrari

Author Information

Andrew Nahum is principal curator of technology and engineering at the Science Museum, London. In 2005, he led the curatorial team in the development of the exhibition 'Inside the Spitfire', and previously directed the creation of the major new synoptic gallery at the museum on the history of technology and science entitled 'Making the Modern World'.

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